Daniel “Boone” Enser believes
he could not have chosen a better
time to join the staff at
Center for the Arts. When he
helped create the Video
Production group two years
ago, UB and its leadership were
seeking more visibility on the
national and international
stage, and there was a growing
need to tell the UB story. As
Director of Media, Enser and
his team develop university
marketing videos, television
programs, documentaries, and
athletics programming, all
designed to help UB take its
message to a wider audience.
“When I first arrived six years ago, Executive Director Tom Burrows had a
vision to fill a need for video production at the University as well as produce
television directly out of the Center” Enser explained. “The first project we
wanted to do was an informational video about the Center. It wasn’t cost
effective to have an outside agency produce it, so the Center invested in
video gear and we produced it ourselves. After that project, we developed a
television series called “Music Is Art” producing almost 50 episodes and
winning multiple Telly awards. The series still runs statewide on
Thinkbright-TV. When the Dalai Lama came to campus, thirty thousand
people came to hear his speech at the football stadium and we ran the video
projection on the big screens. We also videotaped his entire three-day visit
– 53 –
and produced a documentary on the Tibetan monks who were in residence
at the Center during his visit. At that point we brought producer Regina
Ticco onboard. Anyone can operate a camera and anyone can jump on a
computer. The difference is that our staff brings a professional background
and an ability to tell stories.”
For Enser, known since childhood as “Boone,” there is not a pool of experience
to draw from but more of a wellspring. After high school, he worked
as an intern at WGRZ Channel 2 before moving into a part time position at
the station. Boone’s first big break came when his boss had a break of his
own - unfortunately his femur. In a pinch, the station called upon the 19-
year-old to direct and Boone did his first live newscast. After that he
worked at numerous broadcast outlets including the Golf Channel, ESPN,
CBS Sports, USA Network, Disney Channel, ABC, ABC Family and
Nickelodeon. After living in several warm weather cities, Boone and his
wife Jamie decided to come back to Buffalo and raise their two little girls.
In his six years at the Center for the Arts, Boone and his staff have created
projects for many departments and groups on campus, and partnered with
university leadership in communicating the UB 2020 message. “We produce
videos for the President’s annual address and other events that reach out to
the community. We produced a highlight film for UB’s champion football
team, editing down two hundred hours of footage from our “Bullseye” television
series, and it turned out fantastic. Last year, the Center for the Arts
started a great new program training artists to work in local hospitals, and
our videos have helped with promotion and funding. We also do commercials
for UB groups, and completed marketing videos for the pharmacy and
engineering schools as well as the College of Arts and Sciences.”
Several projects have also had a national impact. “We recently completed a
school safety video for the Secret Service where we staged and recorded an
incident of school violence. It’s something that might help saves lives,” Enser
explained.
While Boone has found great individual success in the industry as well as at
the Center for the Arts, he still embraces the collaborative, creative process.
“I’m just one member of a team,” Enser said. “You need people with different
talents working together to create success. That’s what I see happening
at UB. It’s not often that a university seeks to change the landscape of an
entire region. Whether it’s Tom Burrows or President Simpson, leaders with
vision are few and far between. Working at the Center gives me a chance to
contribute to that vision.”
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